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totalt 8 träffar
Die digitale Verführung
„Der unkontrollierte und unreflektierte Gebrauch von Smartphones und der sozialen Medien hat einen nachhaltig negativen Einfluss auf uns alle, vor allem jedoch auf die Entwicklung …
Next Stop Metaverse
This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is …
Toolbox for Marketing and Management
Online Marketing
This textbook provides a clear and practice-oriented overview of the basics of online marketing. Short learning units, clear didactic modules and the accompanying learning control …
The Path to Sustainable Corporate Management
This book shows how managers at all levels of the company can master the challenges of sustainable corporate management with confidence. Concrete action plans are presented for …
Toolbox for Marketing and Management
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of …
Practice-Oriented Marketing
Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the online and digital …
Toolbox Digital Business
This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further …