Sökt på: Sökresultat
totalt 6 träffar
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest …
Psychology of Design
Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only …
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest …
Persuasive Imagery
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the …
Psychology of Design
Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only …
Persuasive Imagery
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the …