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totalt 3 träffar
The Psychology of Design
inbunden,
2015,
Engelska,
ISBN 9780765647597
Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only …
Från
797 kr
Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge
häftad,
2011,
Engelska,
ISBN 9780765627186
This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest …
Från
536 kr
Persuasive Imagery
häftad,
2015,
Engelska,
ISBN 9781138861305
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the …