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Building Implementable Marketing Models
E-bok,
2013,
Engelska,
ISBN 9781461565864
The observation that many models are built but few are used has almost become a commonplace in the management science and operations research literature. Nevertheless, the …
Building Models for Marketing Decisions
E-bok,
2013,
Engelska,
ISBN 9781461540502
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. It has long been …