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Strategies for International Industrial Marketing (RLE International Business)
häftad,
2014,
Engelska,
ISBN 9780415752169
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the …
Från
649 kr
Research in International Marketing (RLE International Business)
inbunden,
2012,
Engelska,
ISBN 9780415658119
This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the …
Från
664 kr