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Luxury wine marketing
inbunden,
2024,
Engelska,
ISBN 9781913141578
Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little has …
Successful Social Media and Ecommerce Strategies in the Wine Industry
inbunden,
2015,
Engelska,
ISBN 9781137602978
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine …
Wine Marketing and Sales
inbunden,
2016,
Engelska,
ISBN 9781935879442
The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern global wine markets. New topics …