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Routledge Companion to Marketing and Society
E-bok,
2022,
Engelska,
ISBN 9781000640915
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of …
Från
837 kr
Global Advertising Practice in a Borderless World
E-bok,
2017,
Engelska,
ISBN 9781317421702
Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising …
Global Advertising Practice in a Borderless World
E-bok,
2017,
Engelska,
ISBN 9781317421696
Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising …