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totalt 3 träffar
Doing Semiotics
inbunden,
2020,
Engelska,
ISBN 9780198822028
The semiotics discipline - a hybrid of communication science and anthropology - accounts for the deep cultural codes that structure communication and sociality, endow things with …
Från
423 kr
Marketing Semiotics
häftad,
2012,
Engelska,
ISBN 9780199566501
Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of …
Från
708 kr
Creating Value
häftad,
2015,
Engelska,
ISBN 9780199657278
In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand …
Från
483 kr