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Using Qualitative Research in Advertising
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a …
The Art Of Self Love
From Black and White to Technicolour: Transforming Limitations Into Brighter Possibilities
In this inspirational first book, Kim Louise Morrison shares how she spent so many years feeling like there was something wrong with her. She was never happy, never in the right …
The Crux of Refugee Resettlement
While the world’s refugee population reaches record high numbers, countries offering third-country resettlement are increasingly shifting toward policies of exclusion and …
Age through Ethnic Lenses
An ever-more diverse America is getting older, but American policies are not growing with the needs of our ethnic and aging society. Age Through Ethnic Lenses explores the distinct …
Pearls of Purity: A Handbook for Young Ladies
Imagine a beautiful, white pearl deriving from an oyster that lives in muck and mire in the bottom of the ocean. There is such a struggle within to be accepted and to be loved by …