Sökt på: Sökresultat
totalt 12 träffar
Playing Doctor
Playing Doctor is an engaging and highly perceptive history of the medical TV series from its inception to the present day. Turow offers an inside look at the creation of iconic …
Key Readings in Media Today
Key Readings in Media Today provides both historical and contemporary analyses of each of the major media industries: book, newspaper, magazine, sound recording/radio, motion …
The Aisles Have Eyes
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert’s …
Voice Catchers
Your voice as biometric data, and how marketers are using it to manipulate you Only three decades ago, it was inconceivable that virtually entire populations would be carrying …
Getting Books to Children
The organizational interaction involved in the publishing of children's books is probed and attempts are made to determine the guidelines used by publishers to influence what books …
Niche Envy
The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information.We have all been to …
The Hyperlinked Society
This book investigates the multi-faceted nature of hyperlinks and their consequences for commerce, communication, and civic discourse in the world of digital media.""The …
Aisles Have Eyes
The author of Media Today offers “a trenchant, timely, and troubling account of [retailers’] data-mining, in-store tracking, and predictive analytics” (The Philadelphia Inquirer). …
Breaking Up America
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers …
Breaking Up America
A study of target marketing, this text exposes the advertising industry and its strategies for homing in on the American consumer. Combining analysis of contemporary practices with …
The Advertising and Consumer Culture Reader
Commercial breaks, radio spots, product placements, billboards, pop-up ads—we sometimes take for granted how much advertising surrounds us in our daily lives. We may find ads …