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totalt 3 träffar
Digitalizing Consumption
häftad,
2019,
Engelska,
ISBN 9780367875497
Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, …
Från
536 kr
Digitalized Markets
inbunden,
2021,
Engelska,
ISBN 9780367655709
This book addresses how digitalization influences markets, and attempts to put research on digitalized markets center-stage. It explores digitalized markets through empirically …
Marketing Performativity
inbunden,
2017,
Engelska,
ISBN 9781138237261
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this ‘gap’ …
Från
604 kr