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Boy Band Manager
The fate of the world’s most popular Boy Band is now in your hands, as you tackle the job asa Boy Band Manager! Your job is to plan their studio sessions, dance lessons and …
International Business Strategy and Cross-Cultural Management
Negotiating Values in the Creative Industries
Fairs, festivals and competitive events play a crucial role in the creative industries; yet their significance has been largely overlooked. This book explores the role of such …
Situated Design Methods
A handbook of situated design methods, with analyses and cases that range from designing study processes to understanding customer experiences to developing interactive …
International Marketing And Export Management
Covers both international marketing and export management. This is a focus on marketing decisions and management processes involved in exporting and not simply a 'how to' treatment …
International Business Strategy and Cross-cultural Management
Managing Cultural Festivals
This book aims at renewing the attention on a niche field, Cultural Festivals, so important for valorizing cultural traditions and local heritage visibility as well as social …
Intl&Mktg Eff&Planpro4.0
Technology and Creativity
This edited book explores the digital challenge for cultural-creative organizations and industries, and its impact on production, meaning-making, consumption and valuation of …
International Marketing and Export Management
Rev. ed. of: International marketing and export management / Gerald Albaum ... [et al.]. 2nd ed. c1994.
International Marketing and Export Management
Negotiating Values in the Creative Industries
Fairs, festivals and competitive events play a crucial role in the creative industries; yet their significance has been largely overlooked. This book explores the role of such …