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International Marketing Strategy
häftad,
1996,
Engelska,
ISBN 9781861522337
This reader collects together key articles in international marketing, building on a four-part framework of market analysis, strategy development, implementation issues and …
International Marketing Strategy: Analysis, Development and Implementation
pocket,
2022,
Engelska,
ISBN 9781473778696
Strategic Marketing Decisions In Global Markets
häftad,
2004,
Engelska,
ISBN 9781844801428
This groundbreaking text analyses the decisions within the overall planning process of strategy development within a global context. The text identifies the issues faced at each …