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Celebrity, Convergence and Transformation
häftad,
2019,
Engelska,
ISBN 9780367230869
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful …
Från
575 kr
Expanding Disciplinary Space: On the Potential of Critical Marketing
inbunden,
2013,
Engelska,
ISBN 9780415816151
Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical …