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International Marketing (RLE International Business)
inbunden,
2012,
Engelska,
ISBN 9780415641135
This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the …
Strategic Marketing Management
inbunden,
2017,
Engelska,
ISBN 9781138441224
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key …