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My Life in Advertising
Scientific Advertising
Scientific Advertising - Masters of Marketing Secrets: from the First Great Copywriter
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been …
Scientific Advertising
My Life in Advertising
Whilst the greatest effort has been made to ensure the quality of this text, due to the historical nature of this content, in some rare cases there may be minor issues with …
Scientific Advertising
"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." — Advertising legend David …
My Life in Advertising - Masters of Marketing Secrets: A Copywriter's Journey to Success
This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief …