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Scientific Advertising - Masters of Marketing Secrets: from the First Great Copywriter
häftad,
2014,
Engelska,
ISBN 9781312100589
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been …
My Life in Advertising - Masters of Marketing Secrets: A Copywriter's Journey to Success
häftad,
2014,
Engelska,
ISBN 9781312099906
This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief …