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Marketing Financial Services
inbunden,
2016,
Engelska,
ISBN 9781138150034
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards …
Financial Services Marketing
inbunden,
2017,
Engelska,
ISBN 9781138684515
Now in its 3rd edition, Financial Services Marketing offers a balanced and useful guide to the topic that is both conceptual and practical. The authors have drawn from extensive …
Från
826 kr