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totalt 4 träffar
Marketing Communications
pocket,
2023,
Engelska,
ISBN 9781292400327
Corporate Reputation, Brand and Communication
pocket,
2012,
Engelska,
ISBN 9780273727590
Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who …
Essentials of Marketing Communications
pocket,
2011,
Engelska,
ISBN 9780273738442
Essentials of Marketing Communications offers a concise and student-friendly introduction to the principles and theories of marketing communications. Written in a lively and …
Advertising
pocket,
2012,
Engelska,
ISBN 9780273760894
The book covers advertising from top to bottom, with extensive coverage of traditional and contemporary approaches to all advertising media and a wealth of contemporary examples …