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Creative Industries
Across post-industrial societies worldwide, the creative industries are increasingly seen as a key economic driver. These industries - including fields as diverse as advertising, …
Ethnography at Work
Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate …
The Business of Ethnography
Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production …
Advertising Cultures
Through a mix of business strategy and cultural theory, this work provides a behind-the-scenes analysis of the link between advertising and larger cultural forces, as well as a …