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The Media Economy
The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as …
Media Management and Economics Research in a Transmedia Environment
This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the …
The Media Economy
The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy …
Time and Media Markets
This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions …
The Social Media Industries
This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to …