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Creative Marketing For New Product And New Business Development
New products and new business development require innovative, creative marketing solutions in order to successfully differentiate them from competing products in the marketplace. …
Top Global Companies In Japan
Amid the current, protracted recession in Japan, new corporations — termed global excellent companies by the authors of this book — have been rising since the end of the 20th …
Risk And Crisis Management: 101 Cases (Revised Edition)
Natural disasters, terrorist attacks, financial collapses, and other crisis situations have occupied public attention to an unprecedented degree in recent years. In the face of …
Knowledge Management And Risk Strategies
This book deals with knowledge management with an emphasis on knowledge risk, i.e., a general trend of knowledge value getting shorter and becoming temporary. The shortening of …
Analysis and Evaluation of Fuzzy Systems
Fuzzy knowledge and fuzzy systems affect our lives today as systems enter the world of commerce. Fuzzy systems are incorporated in domestic appliances (washing machine, air …
Introduction To Knowledge Information Strategy, An: From Business Intelligence To Knowledge Sciences
This book discusses the essence, concepts, techniques, and applications of business intelligence. It also explores different aspects of crisis management, knowledge management and …
Kyoto Model, The: The Challenge Of Japanese Management Strategy Meeting Global Standards
This fascinating book focuses on Kyoto high-tech companies that have captured leading market share with globally preeminent technologies and yet have been able to maintain their …
Uncertainty And Catastrophe Management: The 2011 Great East Japan Earthquake And Beyond
Natural disasters, instability in the finance and banking sector, widespread social protests, and other crisis situations have increasingly become the focus of public attention. …
Corporate Strategy For Dramatic Productivity Surge
Corporate Strategy for Dramatic Productivity Surge deals with the very basics of productivity and cost performance — including abridgement of time, increase in speed, enhancement …
Future Computer and Information Systems
The development of computer technology, particularly the work of the Fifth Generation Computer Project of Japan, will have far-reaching international implications. The author …