Sökt på: Böcker av Frank R. Kardes
totalt 7 träffar
Applying Social Cognition to Consumer-Focused Strategy
Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the …
Three Essential Analytical Techniques for the Behavioral Marketing Researcher
Three Essential Analytical Techniques for the Behavioral Marketing Researcher: Median Splits, Mean-Centering, and Mediation Analysis reviews several topics that are essential …
Handbook of Consumer Psychology
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed …
Handbook of Consumer Psychology
This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed …
Handbook of Consumer Psychology
The revision of this book contains an updated collection of chapters written by the world's leading researchers in the field of consumer psychology. The Handbook presents a …
Applying Social Cognition to Consumer-Focused Strategy
Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the …
Applying Social Cognition to Consumer-Focused Strategy
Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the …