Sams Teach Yourself Google Analyticsa in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn everything you need to use Google Analytics to accurately measure you…
This is a rigorous and complete textbook for a first course on information retrieval from the computer science perspective. It provides an up-to-date student oriented treatment of information retrieval including extensive coverage of new topics such…
Class-tested and coherent, this textbook teaches classical and web information retrieval, including web search and the related areas of text classification and text clustering from basic concepts. It gives an up-to-date treatment of all aspects of t…
Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set…
Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrasesSearch engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensure…
An eye-opening account of how the hidden rise of personalization on the Internet is controlling-and limiting-the information we consume. In December 2009, Google began customizing its search results for each user. Instead of giving you the most bro…
Increase your online ranking with this beginner guide to SEO Search engine optimization (SEO) is an integral part of getting a site to rank high in the various search engines in order to attract potential customers. With this new edition of a bestse…
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside yo…
This will be the third edition of the highly successful "Text Information Retrieval Systems". The book's purpose is to teach people who will be searching or designing text retrieval systems how the systems work. For designers, it covers problems the…
Ten minibooks cover all you need to know about search engine optimizationSearch engine optimization (SEO) is an essential tool for getting a handle on web site promotional tactics and tools. With this complete reference, you'll explore issues not co…
The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often…
This handbook is the first to provide comprehensive, up-to-the-minute coverage of contemporary and developing Internet and online social research methods, spanning both quantitative and qualitative research applications. The editors have brought tog…
How do you find your way in an age of information overload? How can you filter streams of complex information to pull out only what you want? Why does it matter how information is structured when Google seems to magically bring up the right answer t…
Initiatives, such as INSPIRE and the US DHS Geospatial Data Model, are working to develop a rich set of standards that will create harmonized models and themes for the spatial information infrastructure. However, this is only the first step. Semanti…
What are your kids' interests? Whether it's art, aviation, books, ciphers, Disney, history, inventions, magic, music, pen pals, religion, science, sports, or even television, NetMom Jean Armour Polly's got a Web site to keep then interested and help…
"Web Search: Public Searching of the Web", co-authored by Drs. Amanda Spink and Bernard J. Jansen, is one of the first manuscripts that address the human - system interaction of Web searching in a thorough and complete manner. The authors provide an…
Revolutionary new software applications are constantly emerging onto the market. As part of an academic series written on alternative technology, this text presents key information on Google Applications and encourages hands-on learning throughout t…
Discusses how "new new media" are transforming our culture Facebook, Twitter, YouTube, Wikipedia, Foursquare, blogging ...these and other "new new media" are used by hundreds of millions worldwide and are transforming just about every aspect of our…
When you hear the term "image management," do you think of making a good impression? Or taking good care of Impressionists? If the latter, this book is for you! Vast collections of images exist in a wide range of organizations and institutions, and…
Portals are the cornerstone to success in making informed business decisions and in the move to the Internet economy. They unify access to all the business content your employees, trading partners and customers need to do their jobs: Web data, workg…
This resource outlines research strategies and technologies for journalists performing electronic searches for the development of their news stories. The text covers retrieving and analysing information from the Internet and the Web in the developme…
This timely volume is an extraordinarily accessible introduction to computer technology as it relates to the World Wide Web. Robert J. Dilligan provides everything professionals need to use the Web effectively, from the theory of computing to the hi…
This timely volume explores the psychological aspects of cyberspace, a virtual world in which people from around the globe are acting and interacting in many new, unusual, and occasionally alarming ways. Drawing on research in the social sciences, c…
The Semantic Web aims at machine agents that thrive on explicitly specified semantics of content in order to search, filter, condense, or negotiate knowledge for their human users. A core technology for making the Semantic Web happen, but also to le…
Anyone can type a few keywords into a search engine. But that's only the beginning. With "Studying Using the Web" you can find the right material, check its authenticity, transform it into your own original work and keep up-to-date on essential topi…
The Semantic Web is a new paradigm thata s intended to make computers smart enough to manipulate data on our behalf without human intervention. This book provides an authoritative overview of a new framework for developing intelligent software appli…
Power AOL is designed to provide the tens of millions of AOL users everywhere with the largest and most comprehensive collection of AOL tips and techniques ever offered. Kirk Lafler is an Internet and software consultant with 25 years of experience…
Using an expert interview approach to K-12 research, this book shares ideas from professional researchers on the improvement of teacher awareness of critical information skills and the importance of information fluency. How educators and librarians…
The dynamic digital economy rests on the tremendous growth of the Internet and World Wide Web, which in turn rests on information technology standards. How long can current standards keep pace with the Internet's growth? What is the role of the gove…
These days, nobody really wants to learn everything there is about a product like Google Tools. And even if you did, who has the time to endlessly tinker and play with it until you figure everything out? You just want a book that will quickly show y…
Google.com is one of the most popular sites on the Internet and is used around the world by millions of people every day. Sure, you know how to "Google it" when you're searching for something--anything --on the Web. It's plenty fast and easy to use.…
As the Internet continues to develop as the central resource for entertainment, news, communication, and research, Web 101 continues to include all the tools students need to acquire a foundational understanding of the online resources available tod…
The Semantic Web, that adds a conceptual layer of machine-understandable metadata to the existing content, will make the content available for processing by intelligent software allowing automatic resource integration and providing interoperability…
Googlepedia(R) Third Edition The all-encompassing book about everything Google. Not only will you learn advanced search techniques, but you also will learn how to master Google's web and software tools. It's all inside!Google Chrome Google's new web…
The Internet: The Basics provides a concise and clearly written introduction to the study of the internet. Covering its practical application as a tool for research, as well as issues for communicating and designing for the web, this book also quest…
A non-technical, jargon-free practical and accessibly written guidebook to an immensely topical subject.
The amazing growth and popularity of the Internet means more opportunities to learn! Responding to the tremendous interest in their previous volume (Virtual Field Trips, Libraries Unlimited, 1997) and to specific requests from users, Cooper and Coop…
Tomorrow's LIS professionals will have to be conversant with all the tools and techniques for organizing information in different domains - from the traditional library shelf to full-scale digital libraries. This core text covers the organization of…
The rapid advancement of semantic web technologies, along with the fact that they are at various levels of maturity, has left many practitioners confused about the current state of these technologies. Focusing on the most mature technologies, Applie…
No matter what the goal might be, from financial management and vacation planning to finishing homework and keeping in touch, there are quality Web resources available for free that can help individuals and families--if they know where to look. But…
For Introductory Computer courses in Microsoft Office 2003 or courses in Computer Concepts with a lab component for Microsoft Office 2003 applications. Teach the course YOU want in LESS TIME. The primary goal of the GO! Series is ease of imple…
The good news about getting information from the Internet is that almost anything anyone wants to know is out there somewhere. The bad news is the word "somewhere"! Whatever is needed, whether in-depth research material for a report, the telephone n…
