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Top 20 Business Titles from Pearson



Pyramid Principle

av Minto, Barbara

Business Exposed

av Vermeulen, Freek

How many times have you written an email at work, read it back and found that it didn't make as much sense as you'd hoped? The Pyramid Principle will show you how to communicate your ideas clearly and succinctly.

Cutting edge, pithy and provocative! This entertaining expose of the business world, reveals the scandals, quirks, counter-intuitive behaviour and downright silliness that make up business today.

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Logistics and Supply Chain Management

Strategy Safari

This updated 4th edition of the bestselling Logistics and Supply Chain Management is a clear-headed guide to all the key topics in an integrated approach to supply chains.

In this provocative, jargon-free and extremely readable guide, top strategy authors clearly set out and critique each of the ten major schools of strategic management thinking to help you grasp what you really need to know.

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The Financial Times Guide to Corporate Valuation

Disrupt

av Luke Williams

Understanding valuation is relevant to everyone with an ambition in business. For us a Cevian Capital it is an absolutely critical skill. This book will take you there faster than any other in the field.

Disrupt introduces a complete five-step program for identifying disruptive business opportunities - and successfully executing on them!

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New Business Road Test

Putting the Public Back in Public Relations

Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you’re pursuing a fundamentally flawed opportunity you’re heading for failure.

"There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice."Seth Godin, Author of "Tribes"

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Must-Win Battles

av Killing, J. Peter

Rise and Fall of Strategic Planning

av Mintzberg, Henry

Moving a company to the next level requires confronting the right challenges. This book aims to serve as a companion for leaders who want to cut through an array of uncoordinated initiatives.

In this definitive and revealing history, Henry Mintzberg unmasks the process that has mesmerized so many organisations since 1965: strategic planning.

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Dynamic Supply Chains

av John Gattorna

The Fortune at the Bottom of the Pyramid

av C.K. Prahalad

John Gattorna is one of the most original thinkers in the fast-changing arena of supply chain management. He has pioneered the idea of dynamic alignmentwhich is so powerfully presented in this ground-breaking book.

In this 5th Anniversary Edition, Prahalad updates his book to give readers a picture of how this idea is being implemented in poor regions around the world.

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Living Leadership

av Binney, George

Trend Following

What really makes a good business leader? Do you have to be an extraordinarily charismatic hero with a larger than life personality before you can make things happen?

Discover the investment strategy that works in any market. The one strategy that works in up and down markets, good times and bad. *'Trend Following' has become the classic trading book.

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Little Gold Book of Yes! Attitude

Making Innovation Work

av Marc J. Epstein

In a unique guide, a world renowned expert on selling offers a step-by-step, fully integrated game plan for understanding and mastering one's attitude, revealing ways to maintain one's intensity, drive, and commitment.

Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation.

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Six Rules for Brand Revitalization

av Larry Light

Traders, Guns & Money

You'll discover how to refocus your entire organization around common goals and a common brand promise...restore brand relevance based on a profound knowledge of your customers.

Traders Guns and Money is a wickedly comic expose of the culture, games and pure deceptions played out every day in trading rooms around the world. And played out with other people's money.

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IT Starts with One

"Finally a book that gets it right. Organizations don't change. People change. It Starts with One gives extremely practical tools to make real change happen." -Jack Zenger, Author of "The Extraordinary Leader" and CEO and Co-founder of ZengerFolkman

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