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New Business Titles from Pearson



Extreme Money

av Das, Satyajit

Key Business Solutions

av Weiss, Antonio E.

Long listed for the FT Goldman Sachs Book of 2011! The new financial fundamentalism: false gods, false prophets - Faith in money, faith in risk, faith in shadows

Readers will discover problem solving tools from some of the top firms in the consulting industry with this concise and practical guide which introduces and explains how to resolve every challenge faced on a day-to-day basis in business.

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The Rules of Management

av Templar, Richard

Management Book

av Newton, Richard

For some people it's no problem living up to all the expectations of being a good manager: they know the rules of management! Templar har brought them all together in this quick, irreverent book!

Clearly structured in 36 short sections, this practical book provides rapid, accessible advice on all the essential management challenges. Focusing on the manager's key role - managing teams to get things done, this book looks at the essential parts of management from unusual perspectives and different angles.

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PRINCIPLES OF MARKETING SWEDISH EDITION

av PARMENT ANDERS

How to Be Brilliant

av Heppell, Michael

The book outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today’s markets. Cases and examples are written to reflect current best practice in Swedish, Scandinavian and European companies.

Sometimes being just ‘good’ just isn’t good enough. Sometimes we all need to be brilliant. In just 90 days, this book will show you how to change the way you think and behave so that you can embrace every day, every experience and every opportunity with positivity, energy, enthusiasm and inspiration.

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Brilliant Start-Up

av Woods, Caspian

Smart Retail

av Hammond, Richard

The new edition of this brilliant bestseller gives full support through every step of the way of starting a business, making the whole process easier, so you remain inspired and on the road to success.

Based on one simple question, which Richard Hammond posed to the world’s leading retailers: ‘What makes you so good?’, Smart Retail shows you how to use some of the best winning ideas, strategies and tactical thinking

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