In times of crisis, alignment on a shared strategy is even more crucial, and more elusive. Frustrated by organizational silos, fragmentation or resistance to change? Tugs-of-war, with everyone pulling in different directions? Can't seem to get real buy-in or jumpstart implementation?

The award-winning Strategy-In-Action shows how companies ended the long-standing divorce between planners and implementers. One saved $200m from people power, another made 74m from innovation.

The problem is, traditional planning no longer guarantees success. Rapid change, uncertainty, new technologies and a flatter world call for a new approach.

Zweifel, strategy & performance expert and award-winning author, and Borey, CEO and turnaround guru, use their experience at Fortune 500 companies, SMEs, UN/government agencies, and the military to offer a turn-key methodology that yields quick wins and stands the test of time.

CEOs, senior managers and strategists will find a systematic 7-step roadmap:

- 11 differences of Strategy-In-Action (e.g. Strategy for vs. Strategy with): a checklist for your dynamic strategy.

- 6 ways to move from silos to alignment among multiple stakeholders.

- How to overcome resistance or indifference-and maximize buy-in. Ask these key questions and give voice to dissenters without losing control.

.- 4 powerful questions for a shared understanding of the whole-including best practices and checklists.

- How to get intelligence from far-flung locations that are less invested in the status quo and more open to innovation.

- 3 proven tools to align on a strategic intent as a magnet for action and filter for operational decisions.

- 7 steps for building a dynamic strategy roadmap back from the future. First you do a SWOT, then plan, then act, right? Wrong. Never plan from the circumstances, with examples (even flipcharts, of course anonymous).

- The shocking truth about metrics. Many strategists use the wrong indicators, with unintended/disastrous outcomes. How to drive execution from a single dashboard with 5 key metrics.

- How to foster a leadership mindset. As Peter Drucker said, culture eats strategy for breakfast. How do you get your team obsessed with winning? Eye-opening use cases.

- 6 rules for getting quick wins, screening out losers and getting feedback from the action. The key: Catalyze path-breaking action, then have the action inform the strategy. Actionable cases.

- ... and finally, How to control the momentum. Use the Worksheet to drive the whole process with ease and position yourself as a trusted strategy guru.

Strategy-In-Action gives readers the art and science of integrated planning, people and performance.

"I was highly skeptical-but now I wish I had had your tools 35 years ago when I was starting out."-Werner Brandmayr, former President & Managing Director, ConocoPhillips Holding Europe

"We have results that were virtually impossible before Strategy-In-Action."-Lawrence Obstfeld, CEO, Image Navigation

"The only strategy book that gives a truly holistic view of strategy. It integrates strategy alignment, highly pragmatic execution and performance, and the human element in one seamless process."-Dr. Frank Waltmann, Head of Learning, Novartis

Clients pay the authors a lot for this process since it yields 40x ROI on average, and frankly outperforms its alternatives.

Get Strategy-In-Action now and build alignment on a winning strategy that marries planning, people and performance.

Strategy-in-Action - e-bok, Engelska, 2015