A practical analysis and inspiring guide for teaching kids "e;ethical fitness"e; Parents are beginning to realize that deficiencies in ethics and character are becoming a big problem among our nation's children. According to the latest data, lying, cheating, and rampant insensitivity to other people are increasingly common. What can parents do? In this book, ethics expert Rushworth Kidder shows how to customize interventions to a child's age and temperament. He encourages parents not to give up, since what they do can always make a difference, regardless of how long or deep the bad habits of dishonesty may be. Encourages parents to intervene early and re-establish children on the right course Explores the keys to ethical behavior: honesty, responsibility, respect, fairness, and compassion All of Kidder's practical advice is based on the latest psychological and neuroscientific research about how kids develop character and learn what's right and wrong.