Andrew Fisher was Australia's Prime Minister when World War I began and at the time of the Gallipoli campaign. He was a member of the Australian Labor Party and his was the first ALP government to win control of the lower house. In 1914 the ALP also had control of the upper house, the Australian Senate. A Scottish immigrant, he had worked in the hard rock gold mines at Gympie, Queensland, and had confronted the police during the 1892 Shearers' Revolt. In this 7,000-word article, I tell the story of his developing and successful relationship with the Australian media - radical and mainstream - during those turbulent times.