Provides students and researchers with easy-to-understand entries on hundreds of important terms, principles and concepts allow readers to develop a deeper understanding of the field. Marketing is used by all industries—business, retail, software, manufacturing, the media—any company with a product or service to sell needs marketing support. Principles of Business: Marketing provides easy-access to the essentials of marketing—advertising, copy writing, social media, branding—are all covered here. These 100 easy-to-understand entries walk students and researchers through the process that is marketing, to give readers a better understanding of what is involved in marketing a product or service.

Principles of Business: Marketing provides need-to-know information on the fundamentals of marketing, including:

Advertising Management
Behavioral Economics
Brand Management
Buyer Behavior
Corporate Sponsorships
Crowdfunding
Effective Media Coverage
Entrepreneurial Marketing
Internet Marketing Strategies
Marketing Methods
Multimedia Product Placement
New Product Management
Price Analysis
Principles of Retailing
Product Life Cycle
Promotional Policies
Public Relations
Social Media & Business
Sustainable Competitive Advantage

Principles of Business: Marketing provides readers with ample material to develop a better understanding of the essentials of marketing. For those who are considering a career in sales or marketing, this title is a must. Plus, job seekers with a solid understanding of the fundamentals of marketing will have an advantage when applying for a job in any industry.

Principles of Business: Marketing - inbunden, Engelska, 2017