Whether you're just starting a business or a business leader looking to promote innovation in your company, Lean Startup Techniques For Dummies helps you get where you need to be--fast. Focusing on the skills, methods and processes that are equally applicable to established businesses as to those just starting out, it shows you how to get better products to market faster, gain customer feedback to test your assumptions, encourage innovation in your organisation, transform your business and more.
Lean startup concepts are becoming part of everyday business vocabulary. First coined by Eric Ries, lean startups favour experimentation over exhausting planning, customer feedback over intuition and iterative design over traditional -big design upfront- development. And it's not just for new startups either--an increasing number of established businesses are implementing lean startup methods to help them deal with rapid change in the marketplace.
- Implement a successful lean startup program in your business
- Embrace the lean startup techniques that are now being taught at business schools and universities
- Discover what encapsulates the lean startup methodology
- Find out why the lean startup method is rapidly being adopted by big corporations as a way to innovate faster
Essential reading for business owners, managers and budding entrepreneurs, Lean Startup Skills For Dummies provides an excellent introduction to this popular and widely acknowledged business practise.