A business plan is a document that outlines in detail what the business is and how it will generate revenue. It is a projected roadmap to success that typically takes into account the next 1-5 years of the business lifecycle. A business plan is often referred to as a 'living document', meaning that it is not set in stone but rather evolves with new information or new circumstances as the business grows.

Venture capitalists and general investors in a business like to see a business plan so they can gauge its potential for success. This book covers every single section of a business plan. It covers how to do a market analysis. It has terms such as SWOT and PESTEL analysis. It is also filled with examples of how other companies or startups set up their business plan or business model. Only enough examples to make the points clear. This is meant to make your life easier, and we know it will. Read the book, learn the concepts, follow the steps, and you'll have your first business plan As a bonus for our readers we have included a section on building your pitch deck. The last section of this book explains the elements of a slide deck, which is the digital presentation (PowerPoint or PDF format) used to pitch your company to investors for funding. It is essentially the executive summary in slide format. The 'ask' or funding request section is easily omitted when repurposing the slide deck for a presentation to a general audience, and again when repurposed as a pricing slide for sales meetings. The pitch deck is your visual business plan, thus it seemed only natural to include it in this title and save our readers from having to buy another book on the matter.

In this guide we'll learn about:

THE PROFESSIONAL FORMAT OF A BUSINESS PLAN
MARKET ANALYSIS-ACCURATELY DESCRIBE YOUR ADDRESSABLE MARKET
MARKETING & SALES ROADMAP TO SUCCESS
GO-TO-MARKET STRATEGY MILESTONES
FINANCIAL PROJECTIONS

And much more

This Series covers the following topics commonly taught in MBA programs:

ACCOUNTING 101
HOW TO WRITE A BUSINESS PLAN
OPERATIONS MANAGEMENT
LEADERSHIP PRINCIPLES
THE ART OF NEGOTIATION
HOW TO INCORPORATE YOUR BUSINESS
CONSULTING FRAMEWORKS

How To Write A Business Plan - pocket, Engelska, 2016