
H2H Marketing
In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization.
- Undertitel
- The Genesis of Human-to-Human Marketing
- Författare
- Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
- Upplaga
- 1st ed. 2021
- ISBN
- 9783030595302
- Språk
- Engelska
- Vikt
- 446 gram
- Utgivningsdatum
- 2020-12-13
- Sidor
- 267
