Global Electioneering explores American-style political consulting and its spread to countries throughout the world, emphasizing the roles of communication and technology. Gerald …
With The Keys to the White House: A Surefire Guide to Predicting the Next President, average citizens are giving the pollsters and pundits a run for their money. In this book, …
From moral values to weapons of mass destruction, from exit polls to Swift Boat Veterans, from red states to blue states, the 2004 Presidential election left an indelible mark on …
Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns, takes readers through how campaigns are organized, the state-of-the-art tools …
Election campaigns in small and mid-sized electoral districts have been run from the grass roots from the beginning of the republic. Yard signs, door-to-door canvassing, and …
Political parties, interest groups, and candidate campaigns all pursue similar goals in presidential elections: each entity attempts to mobilize voters. However, the regulatory …
Black voters can make or break a presidential election—look at the close electoral results in 2000 and the difference the disenfranchised Black vote in Florida alone might have …
The Internet Election analyzes the unprecedented role of the Web in the 2004 presidential campaign with an eye toward future elections. Leading political communication scholars …
Negative campaigning is frequently denounced, but it is not well understood. Who conducts negative campaigns? Do they work? What is their effect on voter turnout and attitudes …
In We Will Be Heard, noted political scientist Jo Freeman chronicles the struggles of women in the United States for political power. Most of their stories are little-known, but …
