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This book aims to provide advanced undergraduate and graduate students with a comprehensive review and analysis of the legal, ethical and regulatory environments, both national and …
This book presents a roadmap for a brand licensing strategy to enable companies to leverage brand value and expand into other product categories or into different markets. Readers …
This paper looks at how LDCs can innovate using traditional IPR policies and then looks at how innovation is developing in the informal sector. LDCs have a variety of needs and …