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Festivals and events are of enormous significance to many communities around the world. They can have historic, religious, cultural and traditional significance, and they are also …
The growth of the events industry brings with it concerns of sustainable management, the sharing of available resources, and ensuring that people and places are not over-exploited. …
The Value of Events fills an important niche in the literature on events, being the first book to comprehensively deal with the subject of value creation and measurement, as …