Sport- & fritidsindustri
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Sport Marketing
av Windy Dees , Patrick Walsh , Chad D. McEvoy m.fl.
Career Development in Recreation, Parks, and Tourism: A Positioning Approach outlines a step-by-step plan for career development based on the technique of positioning. In contrast …
Aquatic Center Marketing is the essential guide to help readers make a big impact in promoting and growing their aquatic facility. Written by an industry veteran this book delivers …
As the sports management industry continues to evolve, so do the methods for gathering and applying research findings in sport organisations. Research Methods and Design in Sport …
Recreation facility management is a complex responsibility. Professionals in this field are responsible for various types of facilities—recreation centers, water parks and pools, …
This is the loose-leaf version of Sport Marketing, Fifth Edition, which offers students a less expensive, printed version of the text. Sport marketing is more accessible than ever, …
Go behind the scenes with your insider’s access to the high-pressure, high-stakes business of professional sport. In Beyond the Scoreboard, Rick Horrow, sport business analyst …
Introduction to Recreation and Leisure, Third Edition, gives students a broad view of the field, offering them a solid foundation for understanding the industry they plan to enter …
The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and …
The classic groundbreaking text for understanding organizational theory in the sport industry is back in an extensively revised new edition. With an added emphasis on …