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The public sector is the largest provider of sport and leisure facilities and the biggest employer of leisure management graduates - the last decade has seen enormous changes in …
Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or …
The 1930s saw the birth of the football idol - prototype for today's powerful media sport stars. The players of the 1930s were the first generation of professionals, yet until …
This unique volume examines death from a socio-cultural events perspective. Drawing on the empirical and conceptual work produced by an international body of researchers, it is the …
This book aims to provide an extensive overview of how football is organized and managed on a European level and in individual European countries, and to account for the evolution …
The development of both elite, high performance sport and mass participation, grassroots-level sport are central concerns for governments and sports governing bodies. This …
Effective performance management systems are essential in any successful organisation. In both commercial sport business and not-for-profit sport organisations, the pressure to …
Disability sport is a relatively recent phenomenon, yet it is also one that, particularly in the context of social inclusion, is attracting increasing political and academic …
This is a book written by those at the sharp end of leisure service contract management. The lessons that can be learned from it are of value to everyone involved in, or studying, …
The Olympics: The Basics is an accessible, contemporary introduction to the Olympic movement and Games. Chapters explain how the Olympics transcend sports, engaging us with a range …