Sport- & fritidsindustri

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  • Routledge Handbook of Sports Marketing

    häftad, 2017, Engelska, ISBN 9780815394860

    Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking

  • The Price of Football

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    häftad, 2021, Engelska, ISBN 9781788213264

    The first edition of The Price of Football quickly established itself as the go-to guide to understanding football club finance for the serious fan. Kieran Maguire, one of the UK’s

  • Science in Soccer

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    häftad, 2018, Engelska, ISBN 9781408173800

    'A ground-breaking text...will inspire you to learn, develop and deliver' - Sir Alex Ferguson Science in Soccer offers a series of contemporary insights into the multidisciplinary

  • Strategic Sport Marketing

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    häftad, 2022, Engelska, ISBN 9781760878801

    The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute

  • Olympic Marketing

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    häftad, 2012, Engelska, ISBN 9780415587877

    The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International

  • Managing Football

    häftad, 2009, Engelska, ISBN 9781856175449

    Managing Football is the first book to directly respond to the rapid managerial, commercial and global development of the sport and offers a thorough analysis of how the football

  • Terrace Heroes

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    häftad, 2005, Engelska, ISBN 9780714682945

    The 1930s saw the birth of the football idol - prototype for today's powerful media sport stars. The players of the 1930s were the first generation of professionals, yet until

  • Sport in Latin America

    häftad, 2017, Engelska, ISBN 9781138308671

    The forthcoming Olympics in Rio in 2016, and the FIFA World Cup in Brazil in 2014, highlight the profound importance of sport in Latin America. This book is the first to offer a

  • Managing Sport Across Borders

    häftad, 2021, Engelska, ISBN 9781032238326

    Sport is both a global business and a vehicle for social inclusion and community development. This book examines key performance areas in sport management that cut across cultural,

  • Outdoor Recreation

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    häftad, 2019, Engelska, ISBN 9783319977577

    This textbook presents a comprehensive overview of the environmental impacts of various types of outdoor recreation, and how these can be best managed. As a field of study,