In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of …
In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media …
The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, …
Governance is at the centre of the work of all sport organizations, from small sport clubs to international sport federations. This book explores sport governance in today’s …
Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages …
