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Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand …
Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of …
From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event …
Sports development has become a prominent concern within both the academic study of sport and within the organisation and administration of sport. Now available in paperback, the …
Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying …
Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking …