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Shirts, Shifts and Sheets of Fine Linen explores how the jobs of the ‘seamstress’ evolved in scope, and status, between 1600-1900. In the 17th and early 18th centuries, …
How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience? The Fundamentals of …
Luxury has long been seen as an expensive, elegant indulgence. However, the history of its relationship with the bodily senses has never been fully explored. Examining luxury from …
The Covid-19 pandemic heightened people’s awareness of long-standing inequalities within the fashion industry. Amid calls for greater accountability and ethical awareness, efforts …
Fitting and Pattern Alteration: A Multi-Method Approach to the Art of Style Selection, Fitting, and Alteration, Fourth Edition, shows readers how to recognize, evaluate, and …
Global Sourcing in the Textile and Apparel Industry, 3rd Edition examines the crucial function of global sourcing in the textile and apparel industries, providing practical insight …
Challenging the Western view of idols as objects of worship, this book explores the role that male idols play in fashion and cosmetics brand marketing in mainland China, Hong Kong, …
They’ve been referred to as the quintessential silent sales force, but they are so much more than fancy clothes hangers. Mannequins breathe life, emotion, and animation into retail …
A revised and updated third edition of the popular Complete Guide to Personal Training with up-to-date content and new exercises. This is the complete reference guide for anyone …
Style Wise: A Practical Guide to Becoming a Fashion Stylist, 3rd Edition is an essential text for turning aspiring stylists into professional stylists. The text presents fashion …