WINNER: Business Book Awards 2023 - Sales & Marketing Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and …
Showcases the energy and diversity of the young field of music semiology, appealing to readers who want to explore the meaning of music in our lives. The Dawn of Music Semiology …
Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. …
