WINNER: Business Book Awards 2023 - Sales & Marketing Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and …
Showcases the energy and diversity of the young field of music semiology, appealing to readers who want to explore the meaning of music in our lives. The Dawn of Music Semiology …
Articles on the historical, social and political realities of postcolonialism as expressed in contemporary writing. Contemporary postcolonial studies represent a controversial area …
This series of HANDBOOKS OF LINGUISTICS AND COMMUNICATION SCIENCE is designed to illuminate a field which not only includes general linguistics and the study of linguistics as …
Focuses on the cultural, philosophical, political, and scholarly uses of "orientalism" in the German-speaking and Central and Eastern European worlds from the late eighteenth …
Explores the central theme of Romantic poetry in the works of the most important German Romantic poet of all. Goethe, in association with his younger Romantic compatriots the …
Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands. …
