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This comprehensive and immensely readable volume takes the reader to the cutting edge of the field. Like the conference from which it stems, the book has extremely broad coverage …
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and …
John Philip Jones, best-selling author of WhatÆs in a Name?, Advertising and the Concept of Brands, and When Ads Work: New Proof That Advertising Triggers Sales, has edited an …
"A significant one-volume reference on the business of advertising, this work is recommended for undergraduate through professional collections." —R.R. Attison, CUNY College of …
`An outstanding book on a significant topic… I recommend this highly to interested readers' - Arvind Singhal, Professor and Presidential Research Scholar, Ohio University …