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Sensory Marketing offers a global view of the use of senses in marketing strategy based on consumers' perception and behaviour. Integrating the company constraints and classical …
Advertising is an important and visible component of marketing, competition, and consumer awareness. As many companies grow and expand to serve multinational audiences worldwide, …
Hadrian's reign (AD 117-138) was a watershed in the history of the Roman Empire. Hadrian abandoned his predecessor Trajan's eastern conquests - Mesopotamia and Armenia - trimmed …
Nine new studies address the phenomenon of the medieval pilgrimage to Santiago de Compostela, the legendary burying place of St. James.
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with …
From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of …
Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact …
The highway has become the buyway. Along the millions of miles the public travels, advertisers spend billions on images of cola, cars, vodka, fast food, and swimming pools that …
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of …
The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide …