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Adsensory sign technology, which depicts the human body as both object and subject of inscriptive advertising technologies, is integral to a western capitalist insurantial …
This book examines the advertising posters, town plans and geographical views that encouraged middle-class emigration to New Zealand in the 1840s. It explores how the New Zealand …
Between the poles of the Cold War era’s sales promotion standards, print advertising thrived in Greece in the 1960s, particularly as it related to female consumption. What are the …
This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It …
Despite decades of feminist awareness and activism, women continue to be portrayed in outdoor advertising in a limited and sexist manner. The fact that in public space audiences …
In the post-socialist countries, the subject of consumption has not received sufficient attention from the perspective of Consumer Culture Theory. The opinion has long prevailed …
This work explains the politics of the patterns of the advertisements printed in the newspapers published in Bengal between 1947 and 1970, and the sociology of the encounter of the …
This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argue and feel together. It is concerned with both …
This book provides a snapshot of the major social, cultural and economic changes that have taken place in the contemporary consumer society following the global financial crisis of …
Despite decades of feminist awareness and activism, women continue to be portrayed in outdoor advertising in a limited and sexist manner. The fact that in public space audiences …