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The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movement that took over the business and …
The Instant Sunday Times Bestseller Learn how to recognise and resist the daily attempts to control and manipulate your mind. There is a war on for your mind. …
Umfassend In diesem Rechtshandbuch geben die Autoren einen umfassenden Uberblick uber samtliche Fragestellungen und erlautern Werbetreibenden, Influencer: innen und deren …
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and …
This volume examines the potentially deleterious impact of place branding on the social fabric, ecosystems and local economies of the places concerned. As the different essays …
Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on …
This edited volume employs a case study approach to examine communication surrounding the first two years of the COVID-19 pandemic. The text is accessible to upper-level …