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This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in …
This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through the collection of chapters …
Silver Award Winner from the Nonfiction Authors Association“The book is equal parts ‘how-to guide’ for effective health communications and a memoir of surviving a global pandemic. …
Sustainable energy branding has become one of the hottest topics in business. As climate change and market liberalisation—the greatest environmental and economic challenges of our …
This book examines the evolution of corporate communication in the recent past in the context of the rapidly changing contemporary business environment in India. Using several case …
This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.The book tells the story of three distinct phases in which …
Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is …
This concise text provides an accessible introduction to artificial intelligence and intelligent user interfaces (IUIs) and how they are at the heart of a communication revolution …
Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. The fourth …
Confusion is more than just another daily inconvenience, though its impacts are often hidden in metrics such as market share, productivity, and ROI. This book shows how to identify …