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This flexible textbook provides an integrated approach to user experience (UX) writing and equips students and practitioners with the essential principles and methods to succeed in …
In the 1970s, an important change of emphasis had occurred in the field of alcoholism. Instead of seeing alcoholism as an 'all or none phenomenon' it was now recognised that a …
During the 1950s, 1960s and 1970s, general levels of alcohol consumption had risen considerably in all parts of the world. In association with this, there was a proliferation of …
Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. The fourth …
This new edition of Professional and Business Communication is an ideal core communications textbook for students on business, management, and professional courses preferring a …
Branding Authoritarian Nations offers a novel approach to the study of nation branding as a strategy for political legitimation in authoritarian regimes using the example of …
How far should counselling be tailored to an individual's needs? What intervention is most effective for which kind of problem drinker? How can the counsellor successfully guide …
Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and …
In the 1980s the study of alcoholism was in a period of rapid change, this book, originally published in 1985, identifies and explores the three most controversial contemporary …
Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants …